You don’t have to be a tech genius to market your business online. It’s actually remarkably simple to start bringing in customers via the internet. It won’t cost a fortune either.
Use these three methods and within a month you should have more customers.
1. Offer a free report prominently on your website.
Over 94% of people who visit your company’s website will leave without contacting you. That’s an extraordinary figure worth thinking long and hard about.
If most website visitors don’t contact you, isn’t it vitally important to grab their contact details?
The best way to do this is to offer them a free report. By merely leaving their email details, they would receive a report answering many of there biggest questions about your product, service or industry.
Give it a provocative headline. For example, if you own a legal firm, make the report’s headline something like ‘The 3 Biggest Mistakes People Make Hiring A Lawyer’ and you’re sure to get plenty of sign ups.
Once you have their email address, you can begin to communicate with them and build the relationship.
2. Test a google adwords campaign.
There is no faster way to get customers than Google Adwords. Literally within a few hours of setting up your Adwords campaign, you could be making sales.
Yet surprisingly, most companies do not use Adwords marketing at all.
It’s ridiculously cheap too. You can trial an Adwords campaign for a few hundred dollars. If it works, increase your budget. If it doesn’t, then it hasn’t cost you much.
There really is no reason not to at least experiment with Adwords – there’s a super low cost and a huge upside.
How do you get started with Adwords? I suggest watching a few of the short ‘How To’ videos at google.com/adwords.
3. Get other websites to write an article about you.
There are broadly two types of websites: those that produce information and those that promote specific companies.
The ones that produce information (it could be about fashion, business, family, culture or specific interest topics) all have one thing in common: they are always looking for new articles.
So think of a few article ideas that involve your company (it could be an interview, a controversial aspect of your industry, a warning, or just some useful tips) and pitch it to the head of the site.
If one of your ideas is good and relevant to their audience, they will frequently run with it. After all, every day they need to fill their site with more fresh content.
All three of these online marketing methods are quick, simple and inexpensive, yet few companies do any of them.
If you want to improve your company’s bottom line, pick one of them and test it this week. Who knows, it could very well bring in a flood of customers.
WORDS Siimon Reynolds