Step 7

Marketing (7/7)
Do you know your ideal customer?

1 How would you rate your company’s current marketing activities and your ability to generate the right number of quality leads?*

Poor
Average
Excellent

2 What could you do to improve?*

3 Do you have an effective lead generation process that provides a steady stream of high-quality leads?*

4 Is your company taking advantage of a variety of different channels for generating leads?*

5 Are you sure that your current marketing messages are having the desired impact on prospective customers?*

6 Do you have an effective social media strategy and presence?*

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