25 October, 2016 12:00pm - 12:45pm AEST

Lorna Jane Clarkson is the creator of the Lorna Jane brand of activewear for women, and owner of a chain of retail outlets that market the clothes.

Topics to be covered:

1. Overcoming challenges in the trading environment
2. Using social media to grow
3. Obstacles of running a global business empire
4. How to ‘live and breathe’ your brand
5. Marketing your business’ vision to the customer
6. How to create a product that customers love
7. The importance of authenticity
8. How to grow your physical footprint – what are the success markers?
9. Managing staff in a notoriously fickle industry


Peter Switzer

Lorna Jane Clarkson