Lorna Jane Clarkson is the creator of the Lorna Jane brand of activewear for women, and owner of a chain of retail outlets that market the clothes.
Topics to be covered:
1. Overcoming challenges in the trading environment
2. Using social media to grow
3. Obstacles of running a global business empire
4. How to ‘live and breathe’ your brand
5. Marketing your business’ vision to the customer
6. How to create a product that customers love
7. The importance of authenticity
8. How to grow your physical footprint – what are the success markers?
9. Managing staff in a notoriously fickle industry